Indian SMEs lose 40-60% of team time on repetitive work that software should be doing — assigning leads, sending follow-ups, generating GST invoices, calculating payroll, tracking field reps, chasing approvals. We build the custom automation layer that does it for you. Built on Laravel + WhatsApp Business API + Tally + GST IRP. Owned by you, runs on your servers.
We don't sell off-the-shelf SaaS. We build the automation layer custom for your business — on Laravel, your servers, integrated with your existing Tally / WhatsApp / GST stack. Below: the 7 we ship most.
Lead capture from website, IndiaMART, Justdial, WhatsApp, ads → auto-assign to right salesperson by territory or load → SMS + WhatsApp confirmation to lead within 60 seconds → follow-up reminders at hour 1, day 3, day 7, day 14 → pipeline tracking with stage-based automation.
"If this → then that" engine on Laravel — your business rules, your triggers, your actions. Cheaper than Zapier at scale, and hooks into Indian-only tools (Tally, GST IRP, WhatsApp BSP) that Zapier can't reach.
Geo-fenced attendance via mobile app → leave management with manager approvals → end-of-month payroll engine (PF, ESI, PT, TDS, gratuity all calculated India-compliant) → payslips auto-generated PDF + WhatsApp delivered → Form 16 + statutory reports auto-prepared.
Email + WhatsApp + SMS campaign automation. Customer journey tracking — "abandoned cart at hour 6 → WhatsApp at hour 24 → SMS at day 3 → email at day 7." Festival drip sequences. Birthday + anniversary auto-greetings. Retargeting cohort builds.
File upload + auto-tagging → approval workflows (CA/legal/contract review chains) → role-based access control → full-text search via Elasticsearch → version history + audit trail. Built for CA firms, legal firms, real estate developers, hospitals, government contractors.
The product we've shipped most — for paint manufacturers, FMCG distributors, real estate developers, insurance agents, loan/finance companies. GPS check-in → beat plan → visit logs with photo proof → on-spot order capture → expense claims → live manager dashboard. Used by Kemilac across Maharashtra, Gujarat, Karnataka.
Sales order → GST-compliant invoice auto-generated → e-invoicing IRP integration → e-way bill auto-created → Tally Prime two-way sync → payment reminders at day 7, 14, 30 → receipt auto-recorded → ageing report dashboard for management.
One package. Lead → Visit → Closure. Built for the way Indian field sales actually works.
Most "sales automation" products are American — built for inside sales, email-led, calendar-booked. Indian field sales is different: WhatsApp-led, on-ground, distributor-mediated, often regional-language. We built for that reality.
Our flagship Sales Force Automation suite combines all 4 pieces an Indian sales team actually needs — CRM + lead management, employee tracking, visit planning, and reports dashboard.
Built-in modules:
Best fit:
One automation. Live in 3-4 weeks.
3-5 connected automations. 8-14 weeks.
All 7 modules. 16-28 weeks phased.
Once live — keep it tuned.
Need full transformation, not just automation? See Digital Transformation — brand + website + automation + AI in one engagement.
Need AI on top of automation? See AI Services — chatbots, productivity AI, custom GPT.
Just need CRM? See CRM Development.
Just need field tracking? See Field Tracking Software.
Need full ERP? See ERP Development.
Business automation replaces repetitive manual processes with software workflows. Examples: leads from your website auto-assigned to a salesperson, follow-up reminders triggered automatically, GST invoices generated without typing, attendance + payroll calculated end-to-end. The point is freeing your team for work that actually needs human judgement.
CRM and ERP are categories of software. Automation is the WORKFLOW LAYER inside or across them. A CRM stores leads — automation says "when a lead arrives, send WhatsApp + SMS + assign to nearest rep + create task in 14 days for follow-up." Automation sits on top of (and across) your tools.
Starter automation (single workflow): ₹80K–₹2L. Multi-workflow automation suite (CRM + HR + invoicing): ₹3L–₹10L. Enterprise full-stack (custom Laravel platform): ₹10L–₹30L. Plus optional monthly tuning retainer ₹15K-1L.
Zapier/Make work for 80% of small-team workflows under 1,000 monthly automations. They become expensive at scale (₹50K–2L/month at high volume) and lock you into their ecosystem. Custom Laravel automation (one-time build) costs less long-term, runs on YOUR servers, integrates deeply with Indian tools (Tally, WhatsApp BSP, GST IRP).
Yes — our flagship niche is field force + sales automation for Indian SMEs (real estate, FMCG distributors, insurance agents, loan/finance companies). We've also built automation for paint manufacturing, healthcare clinics, coaching institutes, jewellery brands. Each industry has its own workflow shape.
Yes — Indian-market integrations are our default. Tally Prime two-way sync, WhatsApp Business API (Gupshup, Interakt, AiSensy), GST e-invoicing IRP, MSG91/Textlocal SMS, Razorpay/PhonePe payment gateways, IndiaMART/Justdial lead pull-in, IVR (Exotel, Knowlarity).
Single workflow (e.g. lead → CRM): 2–4 weeks. Multi-module suite: 8–14 weeks. Enterprise platform: 16–28 weeks with phased rollout. We always start with the highest-pain workflow and ship value within the first month.
Adoption fails 60% of the time when automation is built in isolation. We avoid that by: (1) involving end-users in workflow design, (2) starting with one workflow not many, (3) on-site training in Hindi/Marathi/English, (4) WhatsApp support for first 30 days, (5) leadership uses it visibly.
From a 5-page launch to a multi-region growth engine — we plug in, ship fast, and stay till the numbers move.
